I'm surprised that Microsoft pulled the ad due to user outrage. Microsoft itself admitted that user reaction to the ad was fairly lighthearted, although some people said it was mildly disgusting. So where could the outrage over O.M.G.I.G.P. be coming from? Well, the online spots were also tied to a larger campaign on the 'Browser for the Better' Web site. Microsoft promised to donate eight meals to Feeding America--a domestic hunger charity--for every user download of IE8 that came from browserforthebetter.com. Is it possible the plug was pulled because there was negative reaction to associating a puking scene with a hunger charity? I asked Microsoft for further clarification, but they declined to comment on my theory. That doesn't mean I'm right mind you, but it's possible. Why do you think it was pulled?