Despite the confusion surrounding what cloud storage really means and how it might be used, few advances in storage have been hyped as much as "cloud storage." Understandably, IT professionals are intrigued by the prospect of reducing their reliance on internal capabilities, eliminating capital spending, and improving the overall cost structure of specific parts of their storage environment by moving workloads to the cloud. At the same time, every vendor in the space is painting its products and message with a cloud veneer. To cut through the hype, Forrester defines cloud storage as: